Chipmakers Intel, AMD and Nvidia took to the virtual stage at this week’s trade show to reveal their new processors that promise to make graphics look better, load faster and improve computer performance.
“Our relationship with technology has fundamentally changed,” said AMD CEO Lisa Su during a keynote speech on Tuesday. “The pandemic has elevated technology to become an essential part of how we live, work, play and communicate. And at the center of all this technology is high performance computing.”
Hardware companies Acer, Asus, Lenovo and others unveiled their latest computers and connected displays that put the new chips to use.
For Taiwanese company Acer, the pandemic did not greatly disturb the introduction of its new product line including several new laptops and displays. Similarly, Asus, also headquartered in Taiwan, announced a lengthy lineup, from laptops to a projector and monitor.
“Because Taiwan’s been almost not affected [by the coronavirus pandemic] really, and that’s our world headquarters, all the product development has been going very smoothly,” said Acer Pan America president Gregg Prendergast. “Our factories are mainly all in China… they were a little spotty in calendar Q2 but they’ve been pretty operational ever since June.”
Acer has a significant business in education, providing Chromebooks to students, and in gaming laptops and displays. Traditionally, the brand attracts PC gamers but it’s gradually expanding to console gamers as well, offering a new display that supports gaming on the new PlayStation 5 or Xbox Series X with optimized graphics.
“It depends on how some of these products do. If they start getting sticky and start selling well, we’ll certainly expand the portfolio for sure,” said Prendergast.
Intel debuted new processors for computers on Monday, including 11th generation Intel chips for gaming.
Intel told CNN Business on a call last week that Apple’s decision frees up the chipmaker to “figure out how we go out and compete against those [Apple] products.” Intel said it would focus on delivering the best experiences on Windows, Chrome and Linux, while it competes against Mac products.