Posts that use the word “army” or “battle” or that are implicitly threatening would fall under the ban, said Monika Bickert, Facebook’s vice president of content policy, on a call with reporters.
Bickert confirmed that under the new policy, Trump’s video would be removed if it were posted again. Existing copies of the video posted to Facebook will be unaffected by the rule.
“We are training our teams in applying those policies, and it’ll be my team looking at that content as we make those decisions,” Bickert said.
Facebook also said it will temporarily halt political ads on its platform after polls close on Election Day. The restrictions will also apply to political ads that began running prior to Election Day.
“After the polls close on Nov. 3, we’re going to stop running all political and issues ads to reduce opportunities for confusion or abuse,” said Guy Rosen, Facebook’s vice president of integrity.
Tech companies have come under mounting pressure and criticism surrounding their preparations for an uncertain or contested election outcome. Experts have repeatedly warned that final election results may not be known for weeks or days, while President Donald Trump and his allies have issued inflammatory rhetoric about the voting process.