The company announced Thursday a series of of new offerings for business customers: corporate wireless plans with unlimited data and 5G access, cloud-based workplace communication tools and a “Home Office Internet” program.
“We now have the resources and unmatched network not just to be in the game, but to change the game,” CEO Mike Sievert said during a press conference Thursday.
For the new corporate wireless plans with unlimited data and 5G access, T-Mobile says it will match the price of comparable plans from AT&T and Verizon that impose data limits. It also introduced T-Mobile Collaborate, a suite of cloud-based workplace communication tools for business customers, include video conferencing, automatic meeting transcription and other features.
Its other new product is T-Mobile “Home Office Internet,” a tool meant to replace workers’ sometimes-spotty home internet connections. If a company subscribes to this service, T-Mobile will ship routers to its employees that connect directly to cell networks to provide internet to work devices — so remote workers won’t have to share the same Wi-Fi connection with family members also stuck working or schooling from home.
The enterprise business is one of the biggest potential growth areas for T-Mobile in the coming year, along with expanding its customer base in rural America, Mike Katz, executive vice president of T-Mobile for business, told CNN Business in an interview Thursday.
New customer acquisition in T-Mobile’s business-to-business segment grew 300% during 2020, and revenue from the segment climbed 200% over the same time frame. The company expects that growth to continue.
“If you just look at the math … [it will be] a $40 billion market in the next five years and T-Mobile has less than 10% of it, so we think there’s a massive revenue expansion opportunity for us,” Katz said.
“We’re not going back to the way that we used to work,” Katz said. “We wanted to have a suite of services that would allow employees leveraging the mobile network to work truly from anywhere,”
“We think that gives us tremendous opportunity to grow the overall T-Mobile US business, through growing share in enterprise,” Katz said.