It has the same features as the iPhone 12, including 5G, a dual camera system, and phone-protecting ceramic shield material. But the mini justifies its name with a 5.4-inch display and a $699 price tag.
It will go on sale November 13, a couple of weeks later than the iPhone 12 and iPhone 12 Pro, which will be available later this month.
“After years of phones getting progressively bigger, Apple is reversing the trend by offering a flagship product in a smaller package,” said Ben Wood, head of research at CCS Insights. “I think it’ll be a hugely popular move.”
Along with a smaller flagship smartphone, Apple also unveiled its biggest iPhone ever.
The iPhone 12 Pro Max, which goes on sale on the same day as the mini starting at $1,099, has a 6.7-inch display and enhanced camera and software features.
— CNN Business’ Kaya Yurieff contributed to this report.