“Culture was the No. 1 category of emoji that respondents wanted to see more inclusion in, followed closely by age and race / ethnicity,” Adobe typeface designer & font developer Paul Hunt wrote in a blog post on the study. “This is especially the case for respondents that speak more than one language, and for 41% of Gen Z, who want to see culture better reflected in emoji options.”
In the United States and the United Kingdom, 80% of Black emoji users, 78% of Latinx emoji users and 71% of Asian emoji users expressed a desire for more emoji options that reflect their personal identities. Seventy-two percent of LGBTQ+ global emoji users said they wish they had more options.
Fourty-seven percent of emoji users said people shouldn’t use emoji skin tone modifiers that don’t match their racial identity and 48% said using the wrong skin tone is insensitive and uncomfortable.
Hair color or hairstyle, clothing accessories, body type and eye color were the most popular customization options emoji users said would better reflect their personal appearance.
Researchers also found the desire for more inclusive emojis varies notably based on age, with 74% of Gen Zers saying they wish they had emoji customization options that better reflect their personal identities.
“Personally, I found the results of this year’s survey surprising, particularly with emoji users of all ages responding that greater options for representations are needed to help communicate important personal concerns such as localized cultural touchstones, gender / sexual identities, and the spectrum of users’ abilities,” Hunt said.
“The majority of emoji users agree that inclusive emoji can help spark positive conversations about important cultural and societal issues,” the study authors wrote.