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TikTok vs Snapchat: Which Is Best For Marketer? [Infographic]

Both TikTok and Snapchat offer considerable opportunities to connect and engage with a network and increase brand awareness. To explore the pros and cons of TikTok vs Snapchat, we’ve created a comprehensive breakdown of both.

In this post, we’re going to compare TikTok and Snapchat, let’s figure out which platform is a better business investment for your company.


TikTok is a video-sharing application owned by ByteDance, a Beijing-based company, launched TikTok in 2017. It is used to create short lip-sync, comedy, and talent videos. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos.


Snapchat is a mobile messaging application that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. The platform also offers a Chat function, similar to instant messaging services like WhatsApp.

Check out the full infographic below.

TikTok vs Snapchat
Launched 20172011
Users800+ million monthly210 million daily
Reach56% of TikTok’s global audience61% of Snapchat Users are Female
Content on Each PlatformAllows you to instantly publish public videos, the platform is great for both branded and non-branded content.Allow friend-to-friend content which includes text and video-based messages that people
post to their daily Stories or send specifically to friends
User BehaviorUsers spend an average of 52 minutes on the app dailyUsers spend an average of 26 minutes daily on the app
Best forMarketers can create content in the form of short, looping skits, mini-music videos, or vlog-styled clips.Marketers can create advertisements and story editions with videos and graphics to promote their own products or services.

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